Our
Strategic
Priorities
Shaping the Road Ahead
Through these transformative efforts, we aim to foster resilience, deliver lasting value, and contribute to a cleaner, greener world that benefits every stakeholder.
We are honoured to be at the forefront of the movement towards a carbon-neutral future, where innovation, cutting-edge technology, and strategic investments converge to craft sustainable solutions for industries. Our commitment permeates every corner of our business—from pioneering vehicle recycling to providing critical components that power the mobility and energy sectors. Through these transformative efforts, we aim to foster resilience, deliver lasting value, and contribute to a cleaner, greener world that benefits every stakeholder.
Pioneering Excellence in Auto Components
Rising as a Tier 0.5 Auto Component Player for 4-Wheeler OEMs
Through visionary investments and a persistent commitment to innovation, we are reshaping the future of the auto component industry.
India’s First 1500-Tonne Progressive Stamping Line
Designing for advanced auto component manufacturing.
World-Class Transfer and Tandem Press Lines
Featuring India’s first 3000-tonne transfer press for Class B components and a tandem press line for premium skin panels (Class A), including aluminium stamping capabilities.
Automated Robotics for Critical Assemblies
Using cutting-edge technology ensures OEMs achieve the highest safety ratings.
Strategic Diversification and Capacity Expansion
Enhancing processing lines to cater to major auto OEMs across India.
Leading India’s EV Transition
Supplying Components for the Future of Mobility
Mahindra Accelo is at the forefront of India’s electric vehicle revolution, empowering the sector with advanced solutions.
Stamped BiW Components for EVs
Equipping all lines to process Advanced High Strength Steel (AHSS) for the next generation of vehicles.
State-of-the-Art Motor Core Manufacturing
Supplying motor cores for E-2, E-3, and E-4 wheelers, as well as hybrids.
High-Grade MSP Press for Efficiency
Producing motor cores with steel as thin as 0.2mm, tailored for EV 4-wheelers.
Battery Box Innovation
Developing aluminium prototypes for top and bottom covers of EV battery boxes, positioning us to lead in this critical space.
Capitals Impacted
Manufactured
Intellectual
Stakeholders Impacted
- Shareholders
- Customers
- People
- Suppliers
Material Issues Addressed
- Customer Relationship Management
- New Growth Opportunities, Brand Reputation and Business Continuity
- Technology, Product and Process Innovation
SDGs Impacted
Expanding Leadership in Power Transformers
Dominating Market Share in Distribution Transformers
We are reshaping the power sector by delivering high-quality solutions that drive efficiency and sustainability.
World-Class Distribution Lines across India
Leveraging our expertise to enter the distribution transformer space, reducing reliance on unorganised players.
Proximity for Just-in-Time Service
Expanding locations across India to stay close to customers and ensure seamless delivery.
Global Presence and Export Growth
Spanning operations seven domestic locations and global facilities in Sharjah and Indonesia, with plans to expand further.
Prepared for Renewable Energy Growth
Scaling capacities to support the rise of renewable energy and EV charging infrastructure.
Capitals Impacted
Manufactured
Intellectual
Natural
Social & Relationship
Stakeholders Impacted
- Shareholders
- Customers
- People
- Suppliers
- Communities and Our Environment
Material Issues Addressed
- Energy Management
- Customer Relationship Management
- New Growth Opportunities, Brand Reputation and Business Continuity
- Technology, Product and Process Innovation
- Climate Change
- Operational Eco-efficiency
- Supply Chain Sustainability
SDGs Impacted
Driving the Circular Economy
Remaining India’s Largest Organised Vehicle Recycler
CERO, Mahindra Accelo’s vehicle recycling venture, continues to lead with scale, innovation, and impact.
Unmatched National Network
Present in 46 cities with plans to expand to over 100 locations.
Digital Efficiency with Advanced LMS
A cutting-edge Lead Management System streamlines the entire recycling process digitally, from sourcing to completion.
Promoting Sustainability Through Recycling
Dedicated to reducing waste and conserving resources by recycling end-of-life vehicles.
Capitals Impacted
Financial
Intellectual
Natural
Social & Relationship
Stakeholders Impacted
- Shareholders
- Customers
- People
- Suppliers
- Communities and Our Environment
Material Issues Addressed
- Circular Economy
- New Growth Opportunities, Brand Reputation and Business Continuity
- Digitisation, Data Protection and Privacy
- Operational Eco-efficiency
- Supply Chain Sustainability
SDGs Impacted
With Extended Producer Responsibility policy getting implemented from 1st April, 2025, all OEMs need to recycle certain percentage of vehicles produced (for recovery of steel used in the past) and will need network of reliable RVSFs. Cero plans to capitalise on this policy and grow its presence further to help OEMs meet their targets for vehicle recycling.
