brand story

Here is our
new brand story

It is hard to imagine a world without steel which has single-handedly shaped the modern era and has had an indelible impact on our world.

Everything from infrastructure, to transport, to technology– when steel was invented, humanity changed forever.

But when you come to think of it, you realise it wasn’t just the metal that made these all possible. Rather, it was the people behind it.

The ones who envisioned, invented, shaped, and reinvented.

The ones who faced historical setbacks.

And the ones who forged ahead, anyway.

Today, once again, the world is on the brink of change. And it needs its trailblazers once more.

As the climate changes, we must too. Our governments, our industries, our societies. Ourselves.

It is time to lower our carbon footprint consciously. However, this action requires a collective solution where innovation meets determination.

So, we’re stepping up to the challenge. And we’re using steel as our tool of choice once again.

From enhancing steel efficiency, to building next-gen clean energy solutions from steel, to recycling steel waste – we’re leading the charge towards a carbon-neutral future.

And we’re bringing everyone along with us.

Welcome to the Decarbonisation Revolution.

New Identity
Theme Introduction