With an aim to recycle end-of-life vehicles in an environment-friendly way, Mahindra Accelo and MSTC Ltd., a Government of India company, have formed a joint venture – Mahindra MSTC Recycling Pvt. Ltd. It operates under brand name “Cero.” Cero stands for ‘zero’ in Spanish, and is an allusion to ‘zero carbon’. Given that sustainability is an integral part of our corporate culture and behaviour in business, and lies at the core of our business strategy, we are proud to promote circularity through the recycling of vehicles.
Cero was set up with the objective of ‘Zero tolerance towards pollution, unsafe and unethical practices and untreated discharge while recycling vehicles’. We are India’s first ‘Government authorized scrapper of motor vehicles’, as licensed by the Transport Department, Government of National Capital Territory (NCT) of Delhi.
We have set up three world-class recycling facility in Greater Noida, Chennai and Pune. All the facilities are well equipped to handle two-wheelers, three-wheelers, four-wheelers as well as trucks and buses. Along with these centres, we also established our presence in major cities such as Bengaluru, Mumbai, Ahmedabad, Jaipur, Chandigarh, Hyderabad and Indore through our collection centres, taking the total presence to ten cities.
The steel and other materials recovered from scrap vehicles are recycled and reused, thus saving natural resources. This recycling initiative aims to reduce carbon footprint through its eco-friendly practices and symbolizes an effort towards a zero waste, zero pollution eco-system.