As India gained independence, along with the birth of a new nation, the industrial giant we know today as Mahindra & Mahindra (M&M) was also born, diversifying from steel trading to manufacturing and allied activities.
Steel trading continued to be a core activity for the M&M group, post-independence, and was handled by its Intertrade Division. Post liberalisation, Intertrade division also begun offering value-added services for steel processing which gave birth to MSSCL – Mahindra Steel Service Centre Ltd. – located at Kanhe (near Pune). MSSCL was the first steel service centre in the organized sector in India and focused on Just–in–Time (JIT) delivery of processed steel to its customers, a concept hitherto unknown in the country.
Around the same time, the group felt that since its steel trading and processing operations had expanded considerably, it may help to convert the steel vertical into an independent subsidiary. Mahindra Intertrade was thus born in 1999.
Mahindra Intertrade, the Mahindra Group’s oldest business, started operations as a steel trading business and over the years, diversified into the steel processing business across Automobile, Power and Home Appliances segments. Recently, it has also ventured into new verticals like Automobile Recycling and Purlins (Steel Structures) besides expanding across geographies.
Over the years, Mahindra Intertrade has setup various subsidiary companies in joint venture with global steel mills and trading conglomerates.
Mahindra Steel Service Center Ltd. : JV with Metal One Corp., Japan
Mahindra MiddleEast Electrical Steel Service Center FZC : JV with Nippon Steel & Sumitomo Metal Corp., Japan
Mahindra Auto Steel Pvt., Ltd. : JV with China Steel Global Trading Corp., Taiwan and Mitsui & Co. (Asia Pacific) Pte. Ltd., Japan
Mahindra MSTC Recycling Pvt. Ltd. : JV with MSTC Ltd., a Govt. of India Enterprise
With a view to bring out the core qualities and sharpen them, Mahindra Intertrade and its group companies – Mahindra Steel Service Center Ltd., Mahindra MiddleEast Electrical Steel Service Center FZC, Mahindra Auto Steel Pvt. Ltd. operate under an umbrella brand - Mahindra Accelo.
Mahindra Accelo is the pioneer in the steel processing space in India – or steel service centers as they are commonly called and is also the pioneer in automobile recycling in India.
Accelo set up the :
1st steel service centre in India in the organised sector
1st electrical steel service centre in South Asia
1st steel service centre abroad by an Indian entity
1st vehicle recycling facility in India in the organized space
Accelo operates steel service centers at Pune, Nashik, Vadodara and Bhopal in India, and at Sharjah, UAE and vehicle recycling facility at Greater Noida.
Pune – III